The Consumer Electronics (CE) industry has always been a driver of innovation in display and sound technology, which it continues to develop with a future-oriented approach. The member companies of the ZVEI Consumer Electronics Division place the needs of users at the centre of their developments and enable a contemporary, flexible use of audiovisual content, including personalized content discovery on all screens. The industry is committed, among other things, to responsible handling of old appliances and supports environmentally sound disposal and thus the recycling of important raw materials.
In 2021, the consumer electronics industry achieved a market volume of more than 6 billion euros with the relevant product groups (such as TV sets, radios, headphones and loudspeakers or audio and sound systems) in Germany. TV sets account for by far the largest share of the volume. Smart TVs with large screen sizes and the highest picture resolution (Ultra HD) are dominating the demand. Smart TVs, which enable the use of TV apps and audiovisual media libraries, are now standard - 94 percent of all TVs sold in Germany in 2021 were Smart TVs. The share of Ultra HD TVs measured against the total TV market was around 75 percent in 2021. 44 percent of the TV sets sold in Germany had a screen size of 55 inches or larger. More than 20 percent of consumers even opted for a TV with a screen size of at least 65 inches in 2021. The ZVEI Consumer Electronics DIvision alone represents over 90% of the market for TV sets in Germany. (Source: GfK)
As division we provide our members with current industry information and accompany regulatory, technological and market developments. The exchange takes place in our committees and working groups. Here we work on the following topics in particular:
The Division is represented by its voluntary Executive Board, which is elected every three years at the General Assembly. The Board provides important strategic impulses for the work of the Association.
Samsung Electronics GmbH
LG Electronics Deutschland GmbH
Sony Europe B.V. ZN Deutschland
Vestel Germany GmbH
Metz Consumer Electronics GmbH
Panasonic Deutschland eine Division der Panasonic Marketing Europe GmbH
Beko Grundig Deutschland GmbH
The successful work of the Consumer Electronics Division is based on a well-developed network with diverse contacts in politics, business and society.
This includes the most important national associations in our industry, in particular ANGA, bitkom, Deutsche TV-Plattform, eco, VAUNET, VDE and ZVEH. In addition, ZVEI is involved in the umbrella associations BDI and Digitaleurope. We also maintain close contacts with the Federal Association of Technical Retailers (BVT), among others, and have partnership ties with gfu Consumer & Home Electronics GmbH and Messe Berlin.
This good networking enables an efficient working method and targeted representation of interests.